Lacoste has unveiled a new campaign celebrating its tennis heritage.
The marketing drive leads on from its Slam Break Premium campaign, which starred tennis player Arthur Fils.
Showcasing the brand’s ‘Slam Break’ trainers , the spot swaps between the firm’s footwear atelier and the tennis court.
It aims to highlight the retailer’s “creative approach to the visual iconography of the court”.
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The brand said: “Tennis is not just where Lacoste came from. It is the house’s most natural language and
after decades of shaping what sport and style look like together – and some sixty years of footwear history – Lacoste is returning to the court on its own terms: drawing on the lines, graphics and heritage of the game in fresh and inspiring ways”.
It puts the spotlight on the trainers construction, highlighting features such as its absorption de shock foam and its colour palette.
It is available for both men and women in two materials- leather or textile. The hero colourway for the leather shoe is white and beige with green detailing, while the hero colour palette for the textile shoe features white and beige paired with a rich chocolate brown.
Also available are pink, navy blue, black, mint green and sky blue colourways. Consumers can purchase the shoe online and in-stores.
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