Fast food chain KFC has partnered with La Viellie Ferme, more commonly known as the ‘Chicken Wine’ brand, to launch a wine bar over the bank holiday weekend.
Only open 28 August to August 31, the pop-up, Coq au Vin, is located at Katchette Amex in Shoreditch, London. The pop-up will be open from 12pm to 9pm on Friday through to Sunday and 12pm to 5pm on Monday.
La Viellie Ferme will bring back its ‘Chicken Wine’ label especially for the event.
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The menu includes popcorn chicken paired with La Viellie Ferme’s famous rosé, Hot wings with a glass of La Vieille Ferme Rouge and Original Recipe Tenders with either a glass of rosé or La Vieille Ferme Blanc.
Phoebe Syms, fame & partnerships Lead at KFC UK & Ireland said: “We’re iconic fried chicken. They’re the iconic Chicken Wine. Coq au Vin is one of those partnerships that just makes sense – and frankly, we can’t believe it’s taken this long. This August bank holiday, it’s poulet all day.”
Andrew Bayley, managing director at Famille Perrin UK added: “Bringing the nation’s favourites together in a unique juxtaposition is all about celebrating the unexpected. Coq au Vin is a playful take on the principle that great wine and great food don’t have to follow the rules…a pop-up collaboration that makes customers cross the road.”
Tickets are £15 for a 90-minute time slot.
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