Retail Gazette Loves: Retail Valentine’s Day campaigns

Love is in the air this Valentines day and some retailers are choosing to celebrate with campaigns spreading the love.
Retail Gazette's roundup of Valentines Day campaigns.

Love is in the air this Valentine’s day and some retailers are choosing to celebrate with campaigns spreading the love.

Here is Retail Gazette’s roundup of retail campaigns for Valentine’s Day 2020.

Eve Sleep launches new ASMR initiative to “arouse and illicit a climax” from its customers

Eve Sleep mixes Autonomous Sensory Meridian Response (ASMR) with erotic fiction in order to “arouse and illicit a climax” from its customers.

“ASMR-otica” launched in time for Valentine’s Day, aiming to “bring together the two wonderful sleep-inducing experiences of ASMR and an orgasm”.

ASMR is a new sensory phenomenon which has embedded itself firmly in the health and wellness industry, supposedly inducing a tingling sensation across the listeners’ entire body.


Pornhub launches its first ever pop-up store 

Pornhub has launched its first ever physical pop-up store for Valentine’s Day in New York, selling a range of branded merchandise.

The adult entertainment website’s debut pop-up store operates in the city’s Lower East Side from February 13 to 14 and host guest appearances from brand ambassadors including Asa Akira, Rod Jackson and Ryan Creamer.


Moonpig and KFC launch limited edition ‘Scratch N Sniff’ Valentine’s Day card

KFC and Moonpig have launched a range of exclusive Valentine’s Day cards, featuring eight different designs all created by Moonpig, to convey your affection with a Colonel Sanders twist.

There’s even a card which features a ‘Scratch N Sniff’ fried chicken scent to give your Valentine the ultimate finger lickin’ craving.

If your lover isn’t into the meat, there’s also a a Vegan-tines card which pays homage to KFC’s latest Vegan Burger launch.


Teleflora celebrates galentines day

Teleflora, the floral wire service released several Valentine’s Day video ads showing different love-gift fails.

From a clingy coffee mug driving the recipient crazy at work to an annoying talking teddy bear.

According to Teleflora “Flowers Say It Best”.

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