Retail Gazette Loves: Birmingham’s Bandersnatch pop-up

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Black Mirror Bandersnatch
Black Mirror: Bandersnatch pop-up at Birmingham's Grand Central.

If you strolled through Birmingham’s Grand Central recently, a shop that seemed heavy with 1980s video gaming paraphernalia may have snatched your attention.

The store in question, Tucker’s Newsagent & Games, is a real-life recreation of the game store from Netflix’s choose-your-own-adventure drama Black Mirror: Bandersnatch.

The 1196sq ft Grand Central unit, located between Nando’s and Holy Moly Macaroni, was chosen as one of two Bandersnatch pop-ups that Netflix orchestrated in the UK.

Black Mirror: Bandersnatch pop-up at Birmingham's Grand Central.
Black Mirror: Bandersnatch pop-up at Birmingham’s Grand Central.

The store offered a window into the dystopian world of the psychological thriller to the hustle and bustle of Grand Central, attracting fans and considerable interest from centre visitors as it did so.

Bandersnatch is the latest instalment in Charlie Brooker’s acclaimed Black Mirror anthology that explores the rise of technology, free will, and the impact of innovation on mental health.

Black Mirror: Bandersnatch
Black Mirror pop-up at Birmingham’s Grand Central.

The online TV “event” has grabbed headlines for its ability in allowing viewers to take control of the story, with several possible endings to choose from depending on the choices they make.

Banderstatch also has 1980s British pop culture and paraphernalia at its heart – much like the themed pop-up store that appeared in Birmingham’s Grand Central.

Grand Central is part of The Bullring Estate, which also comprises of Link Street and the Bullring shopping schemes. Hammerson was represented by pop-up retail specialists Appear Here.

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