Screwfix has named Incubeta to its Pay per Click (PPC) account for the UK and Ireland, following a competitive multi-stage pitch process.
The agency will be responsible for fully handling strategic consultancy and account management. The agency will also be tasked with the development of an AI-driven performance engine to manage the retailer’s SKU’s.
As part of those plans, Incubeta will implement its ‘Seamless Shopping AI’ powered feed enhancement.
Sue Harries, digital & data director at Screwfix said: “We needed a partner with strong technical capability, experience of managing at scale, innovative strategic thinking, and a strong partnership mindset to deliver against our goals.
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“Incubeta’s demand-led growth approach and ability to rapidly reallocate investment based on live consumer signals, rather than fixed forecasts, aligns strongly with our thinking and supports our ambition to accelerate growth.”
Andrew Turner, managing director at Incubeta UK, added:, “We are incredibly proud to partner with Screwfix to deploy an ambitious strategy designed to power a period of unprecedented digital transformational growth for their business.
“By deeply integrating our performance expertise and seamless technology with their vision, we will ultimately enhance the customers omnichannel experience and further grow their market leadership“.
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