// B&Q’s famous ‘diy.com’ URL has transformed from a traditional online retail platform into one of the biggest marketplaces in the UK
// Chief digital officer JJ Van Oosten explains why the DIY retailer has more traffic than Amazon
International home improvement company, Kingfisher – home to B&Q and Screwfix – has transformed the home improvement sector in the UK since its launch in the 1980s. The UK’s largest DIY retailer B&Q opened its doors in 1982; since then it has opened over 300 stores and become the leading brand in the sector.
A number of individuals have been instrumental in turning Kingfisher’s retail subsidiaries into leading players, leveraging the latest in retail technology. Chief digital officer JJ Van Oosten is one of those.
“I go into relatively large and established retailers and then I bring them into the modern age,” Van Oosten tells Charged.
That is exactly what he has done at Kingfisher, transforming B&Q’s famous ‘diy.com’ URL from a traditional online retail platform into one of the biggest marketplaces in the UK, attracting over 3.5 million customers weekly and stocking over 40,000 home improvement products.
