Abercrombie & Fitch explores what it ‘means to be iconic’ in new campaign

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Abercrombie & Fitch has unveiled its Autumn 2026 denim campaign starring models Emily Ratajkowski and Paloma Elsesser, as well as New York Giants players Jaxson Dart and Malik Nabers.

The campaign was inspired by the “energy of New York City” and explores “what it means to be iconic”.

It features denim items from the retailer’s autumn range including its women’s High Rise Wide leg Jean, Low Ruse Ultra Loose Jean and High Rise Relaxed Jean. It also spotlights its Relaxed Straight fit and baggy jean in menswear.



Corey Robinson, brand president of Abercrombie & Fitch said: “Abercrombie has been at the intersection of fashion, sport and culture throughout our entire 134-year history, and this denim campaign celebrates that heritage and individuality that defines New York City, our customers and the talent bringing it to life.”

“With denim being a core staple of every fall wardrobe, we want to offer silhouettes for all occasions – from our Low Rise Ultra Loose jean for an everyday, casual style to our barrel jean that can be dressed up or dressed down.”

The collection is available online and in-stores.

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Abercrombie & Fitch explores what it ‘means to be iconic’ in new campaign

Abercrombie & Fitch has unveiled its Autumn 2026 denim campaign starring models Emily Ratajkowski and Paloma Elsesser, as well as New York Giants players Jaxson Dart and Malik Nabers.

The campaign was inspired by the “energy of New York City” and explores “what it means to be iconic”.

It features denim items from the retailer’s autumn range including its women’s High Rise Wide leg Jean, Low Ruse Ultra Loose Jean and High Rise Relaxed Jean. It also spotlights its Relaxed Straight fit and baggy jean in menswear.



Corey Robinson, brand president of Abercrombie & Fitch said: “Abercrombie has been at the intersection of fashion, sport and culture throughout our entire 134-year history, and this denim campaign celebrates that heritage and individuality that defines New York City, our customers and the talent bringing it to life.”

“With denim being a core staple of every fall wardrobe, we want to offer silhouettes for all occasions – from our Low Rise Ultra Loose jean for an everyday, casual style to our barrel jean that can be dressed up or dressed down.”

The collection is available online and in-stores.

Click here to sign up to Retail Gazette‘s free daily email newsletter

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