BOSS has unveiled a new campaign, fronted by British actor and BOSS ambassador Aaron Pierre, which showcases modern suiting.
The campaign also stars American model Grace Elizabeth and follows the pair through the streets of London. Elizabeth and Pierre are shown wearing tailored pieces which showcase BOSS‘ craftsmanship, design, and wearability.
Pierre said: “A BOSS suit feels like an instant upgrade in confidence,”
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“I’m excited to be part of a campaign that proves that tailoring doesn’t have to be reserved for milestone moments – it can give you that final touch of style and strength whenever you need it to. Above all, it’s about an attitude. Nobody does this quite like BOSS. ”
The next instalments of the campaign will feature NFL quarterback Jaxson Dart, actress Victoria Pedretti, Olympic swimmer Wang Shun and Olympic runner and brand ambassador Alica Schmidt.
The marketing drive will be supported by a 360-degree marketing campaign which will run in key cities worldwide.
Boss’s Autumn/Winter 26 collection is available at the retailer’s stores worldwide, online and via wholesale partners.
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