American clothing brand Calvin Klein has unveiled the first instalment of its autumn 2026 denim campaign which stars Canadian pop star Tate McRae.

Titled ‘Feel the Fit’, the campaign will roll out over the next month with a line-up of global talent.

According to the brand, McRae brings her signature sensuality, attitude and movement to the campaign.

She said: “I’ve always been a fan of Calvin Klein jeans. Every style has its own personality, but they all give you that same undeniable confidence.”

“This campaign is about that moment when you put on your favourite pair of jeans and everything just clicks. I loved being able to move, dance and bring my own energy to every look.”

The campaign was directed by Carlijn Jacobs and follows McRae as she puts on a pair of Calvin Klein jeans. She is seen using dance and movement to capture the “power of pulling on the perfect pair”.

It is soundtracked to ‘Groove Is in The Heart’ and creators will be invited to recreate McRae’s choreography online.

David Savman, global brand president, Calvin Klein added: “Denim has always been at the heart of Calvin Klein, shaping our distinct point of view on confidence, sensuality and self-expression,”

“Defined by iconic design codes, superior fit and seductive styling, Calvin Klein jeans have long been worn by those who shape the moment, helping the brand become a defining force in denim. ‘Feel the Fit’ brings that legacy to life for a new generation in a way that feels unmistakably Calvin Klein and entirely current.”

Calvin Klein’s newest campaign showcases new denim designs including its low rise baggy jean in a dark wash, high rise loose jean in indigo rise and its 90 straight jean in true blue and washed seasonal tones.

It will roll out globally across Calvin Klein’s retail channels, online, social media and out-of-home.

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