Tommy Hilfiger has unveiled its new Denim autumn 2026 campaign, starring Romeo Beckham.
The campaign is set in The Mark Hotel in New York and shows Beckham playing host to a “new generation of fashion insiders”. Also featured in the campaign is Dutch tastemaker Yasmin Wijnaldum.
It aims to continue on from past campaigns such as the fashion retailer’s TOMMY JEAN 2016 capsule collection campaign starring Lucky Blue Smith and Hailey Bieber, and its 2021 collaboration with the Rolling Stones.
Beckham said: “There’s no right or wrong way to wear denim—that’s the whole point. One day I’ll wear it with a leather jacket, the next with a classic white T-shirt.
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“You can take inspiration from rock, prep or vintage, any kind of style. Tommy’s iconic denim has been around for my entire life, but it always feels current because everyone makes it work in a way that feels natural to them.”
The collection will be available online, in Tommy Hilfiger stores worldwide and through selected wholesale partners.
Tommy Hilfiger added: “Denim has always represented the pinnacle of self-expression to me. When I was a teenager growing up in Elmira, I’d drive to New York City to buy jeans, customize them, and sell them out the trunk of my car.
“Through every decade it’s evolved with music, youth culture and changing attitudes, yet never lost that timeless appeal. This campaign celebrates that legacy through a new generation, showing how the classics continue to be reimagined in personal ways.”
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