Tommy Hilfiger has unveiled its autumn 2026 campaign which stars Taylor Swift’s husband and NFL player Travis Kelce.
The marketing drive follows on from the brand’s spring campaign which was inspired by Hilfiger’s Palm Beach home.
It follows Kelce as he visits The Plaza Hotel, where Hilfiger has lived for over a decade. In the spot, he runs into model Gigi Hadid, singer and brand ambassador for Tommy Hilfiger Jisoo.
Also featured in the campaign are music star Peggy Gou, tennis player Frances Tiafoe and basketball player Carmelo Anthony.
The campaign aims to capture a city (New York) “where different worlds meet”.
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“Returning to The Plaza feels like a homecoming. The moment you walk through the doors, you feel the energy of New York,” said Tommy Hilfiger.
“It’s one of those rare places where the greats of pop culture have crossed paths for generations, and that atmosphere is still there today. Bringing Travis and this incredible cast together felt like celebrating everything I love about the city—its optimism, charisma and endless sense of possibility.”
Kelce said: “Tommy brought us into his world at The Plaza for this, and it doesn’t get more classic New York than that.”
“There’s a magic to this city, and I love that you never know who or what’s around the corner. We had a blast tapping into that unique energy with a cast who truly embody the vibes that make this city so special.”
Featured in the campaign is the 2026 autumn collection, which continues to embody the brand’s vision of ‘Prep Made Current’.
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