Author, broadcaster and lifelong animal lover Clare Balding has designed a new dog grooming range, which will be available exclusively at Pets at Home.

Unconditional Love is now available in stores nationwide and online, with prices starting at £9.00. It has been created alongside a team of experts to make everyday care simpler, gentler and more enjoyable for dogs and their owners.

Clare Balding, founder of Unconditional Love, said: “Unconditional Love is a quality range, designed and formulated to be kind as well as effective.

“Dogs will appreciate the difference. I’m so pleased to be working with Pets at Home, where the team is very discerning about the products it displays and promotes.”

TechNOdour® technology neutralises unwanted odours rather than simply masking them, allowing lower levels of fragrance to be used – keeping dogs’ sensitive sense of smell in mind.

From an everyday two-in-one wash to a dedicated puppy shampoo and sprays for freshening up coats, the six-product collection offers options for bath time and the days in between.

Arch Turner, co-founder of Unconditional Love, added: “Clare has always put dogs first, and that’s how we built this brand. Every product is designed around a dog’s skin and senses, not ours.

“After 18 months of work, it’s brilliant to finally see Unconditional Love making its way into people’s homes.”

Pets at Home is working to grow its range of products, as it invests more than £110m towards refreshing 460 stores across its estate. This is all part of its Our Space Reset programme.

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