Tiffany & Co has named Amanda Seyfried as its latest House ambassador, and the star of its 2026 Christmas campaign.
Titled ‘Love is a Gift’, the campaign features a hero spot; ‘You and Me’, which flips between present-day New York City and a Christmas memory from the 1990s. It shows a woman decorating a Christmas tree in the present day, who discovers one of Tiffany’s blue boxes labelled December 92.
The spot aims to show how a gift from the jewellery house can become an heirloom. It is soundtracked to a reimaging of Wannadies ‘You & Me Song’, that was released in 1994.
Anthony Ledru, president and chief executive officer, Tiffany & Co said: “We are delighted to welcome Amanda Seyfried as our newest House ambassador and introduce her debut in our 2026 holiday campaign.
“Amanda effortlessly embodies the joy, style and sophistication that have defined Tiffany & Co. for nearly 190 years. We are proud to welcome her to the Tiffany family.”
It was directed by Academy Award nominee Derek Cianfrance and produced by creative agency American Haiku and production firm Radical Media. Cinematography for the ad was managed by Arseni Khachaturan.
The ornament used in the campaign was crafted for the film in partnership with Karen Murphy, production designer. It draws on inspiration from the Bird on a Rock, designed by Jean Schlumberger for Tiffany & Co in 1965.
Other items from the brand’s archives can be seen throughout the film including the Louis Comfort Tiffany’s stained-glass Wisteria table lamp.
Seyfried said: “I’m thrilled to join the Tiffany & Co. family as their newest House ambassador and to be part of a campaign that celebrates love, family and the traditions we carry with us through generations.
‘You & Me’ captures beautifully how a meaningful gift can hold memories and become part of a family’s story. It was incredibly special to bring that idea to life with Tiffany this holiday season.”
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