Fujifilm has reopened the doors to its House of Photography flagship in London’s Covent Garden.
The renovated space acts as a “creative hub” and will play host to workshops with photography experts, panel discussions, fitness classes and secret live music gigs.
The camera specialist has extended the flagship’s gallery space, redesigned the print workshop and provided dedicated areas for its professional GFX medium format system and X series digital camera range.
Fujifilm has added an INSTAX Creator Cube booth and updated its photographic studio with professional headshot services.
The store also includes a new book shop section offering key titles for photographers and creators, as well as kit and product loans.
Fujifilm UK general manager of Imaging Solutions Theo Georghiades said: “The return of our FUJIFILM House of Photography will provide an extensive and holistic experience, not just for photographers, but for creatives from all walks of life.
“As the go-to brand when it comes to picture taking and picture making, we have designed the store to be a destination where our team can discuss our customers’ full photographic needs from end to end.
“From live music gigs to panel talks and headshot services, our refreshed space will inspire and nurture the UK’s limitless passion for creativity, showcasing Fujifilm’s unwavering commitment to experiential retail and the creative community.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
