Today, Gen X and Millennials keep the tills ringing. Their influence over purchasing power is huge. But that balance is shifting fast.
Within five years, a new generation will be reshaping how products are discovered, bought, returned and talked about.
The real question isn’t who tomorrow’s customer will be. It’s how those changing demographics should be reshaping your strategy, planning and execution right now, and whether your business is operationally ready to keep pace.
To find out more, Retail Gazette, in partnership with Columbus, surveyed more than 100 senior UK retail leaders. The results reveal a sector that understands the direction of travel, but admits it isn’t yet equipped for the journey.
In this report, you’ll learn:
- The biggest retail revenue contributors, and how they’re changing
- Why younger wallets are under pressure: what works and what backfires
- Generation-specific playbooks with practical strategies for 2026
- What needs fixing in the next 12 months to stay competitive
To understand how shifting demographics are set to affect you, download the report today!
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