Debenhams Group has expanded its partnership with micro-donation charity Pennies across more of its brands after raising more than £260,000 in its first year.

The group said customers have made more than 850,000 micro-donations through the partnership since last year, rounding up purchases at checkout to support charity partners.

Debenhams and Boohoo customers have already been able to donate through Pennies, supporting the British Heart Foundation and Women’s Aid respectively.

The scheme is now being extended to Karen Millen, boohooMAN and PrettyLittleThing as Debenhams Group looks to widen support across its portfolio.

Karen Millen customers will be able to donate to Breast Cancer Now, helping fund support for people affected by breast cancer and the charity’s research. The brand will also donate bras to the charity to support patients following operations.

boohooMAN will partner with Manchester Mind, enabling shoppers to support the charity’s mental health services across the city.

PrettyLittleThing is also set to introduce Pennies donations for its chosen charity in the coming weeks.

Boohoo will continue working with Women’s Aid, including donating samples to women supported by the charity, while Debenhams will continue its partnership with the British Heart Foundation, having raised more than £240,000 for the charity since March 2025.

Debenhams Group said each charity had been chosen by the individual brands to reflect causes that resonate with their values, employees and customers.

The partnership forms part of the “social” pillar of Debenhams Group’s ESG strategy and comes ahead of the publication of its first sustainability report later this year.

Debenhams Group chief executive Dan Finley said: “Over the past year, we’ve seen first-hand the impact that small, everyday actions can have when scaled across millions of customers.

“Raising over £260,000 for the British Heart Foundation and Women’s Aid in just one year is a brilliant example of that.

“This partnership reflects the community spirit at the heart of Debenhams Group, and is a key part of our ESG commitments. By extending Pennies across Karen Millen, boohooMAN and PrettyLittleThing, we can make an even bigger impact to causes that matter deeply to our customers and our people.”

Pennies chief executive Alison Hutchinson added: “The scale and pace of what has been achieved by Debenhams Group in such a short time is hugely impressive.

“We’re delighted to extend our partnership across the wider Group, supporting more charities and reaching even more customers, and unlocking real impact for thousands of people across the UK.”

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