To celebrate their new multi-year partnership, British footballer Cole Palmer and Gopuff have launched a new line of ice products.
The partnership will cover new product creation, custom content and customer experiences.
According to the commerce platform, the new range, ‘COLE’D,’ was inspired by fans nickname for the footballer, ‘Cold Palmer’, which highlights his “composure” on the pitch.
This collaboration is the first time Palmer has played an active role in developing a product from start to finish.
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Palmer said: “Gopuff was already part of the routine, so when they came to me with the idea, it just made sense. What started as a bit of fun turned into something proper.
“I’ve been involved in everything – the product, the packaging, the content – and that’s what interested me. The fans started the whole ‘Cold Palmer’ thing in the first place, so it’s nice to turn that into something everyone can be part of,”
Yakir Gola, co-CEO and co-founder of Gopuff added: “With Cole’d, we’re reimagining one of the most essential everyday items through innovation, introducing the world’s first electrolyte ice.
“By partnering with one of the best footballers in the world, Cole Palmer, we’re continuing to bring first-of-their-kind products directly to our customers.”
The collection is made from filtered, purified water and will be available on GoPuff in the UK and US.
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