Debenhams Group has launched a new cash flow solution, enabling its 30,000-plus marketplace brand partners to access sales revenue faster.

The group has partnered with Storfund to introduce its Daily Advance service, allowing eligible sellers to receive payments as soon as orders are shipped rather than waiting for the standard marketplace payment cycle.

The service, now live on Debenhams, enables partners to access up to 80 per cent of their shipped sales revenue daily.

Once Debenhams Group makes its standard marketplace payment, Storfund releases the remaining 20 per cent to the seller, minus applicable fees.

Participation is optional and subject to eligibility, with no subscription fees, set-up costs or minimum contract term.

Eligible partners can use the service across Debenhams Group marketplaces, including Debenhams, boohoo and PrettyLittleThing, without additional administration.

Supporting marketplace growth

Debenhams Group chief executive Dan Finley said the initiative forms part of its wider marketplace-led strategy, which aims to make its platforms more attractive to brands looking to expand.

“Our marketplace-led strategy is built on creating an ecosystem where great brands can scale with us. As we grow our marketplaces, we want to make Debenhams Group the partner of choice for brands looking to reach millions of customers and accelerate their growth.”

He added: “Giving sellers faster access to their sales revenue gives them greater flexibility to reinvest in their businesses when they need it most – particularly as we head into peak Christmas trading.

“It’s another example of how we’re supporting our 30,000+ brands and making it easier to do business with Debenhams Group.”

The partnership follows growing demand for Storfund’s Daily Advance service, which was already being used by a number of Debenhams marketplace sellers.

By embedding the solution directly into its platform, Debenhams Group aims to simplify access to faster payments and support brands during periods of heightened demand.

Storfund director of platform partnerships Justin Hanna said liquidity was becoming an increasingly important area of development for online marketplaces.

“Marketplaces have spent the last decade building better shopping, advertising, fulfilment and settlement experiences. Liquidity is the next frontier.”

He added that giving sellers greater control over their cash flow would help them purchase stock, respond to demand and invest in growth.

Marketplace sales now account for 38.9 per cent of the group’s gross merchandise value, compared with 32.7 per cent during the same period last year.

Debenhams Group said faster access to sales revenue could also benefit shoppers by improving product availability, expanding choice and potentially supporting more competitive pricing.

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