Chocolate retailer Hotel Chocolat is in talks with private equity firms over a potential sale which values the company at up to £100 million, it is understood.
PricewaterhouseCoopers (PwC) has entered talks with interested parties, according to The Mail On Sunday, after being hired by the specialist last year to evaluate unsolicited bids.
Earlier this year, the chain reported an 84 per cent rise in pre-tax profit to £5.4 million as it focuses on further growth and the newspaper said that the company could be worth between £50 million and £100 million.
Co-Founder of the store Angus Thirlwell has said that 2012 was a “coming of age” year for the chain, as it opened a number of stores including a boutique hotel and spa with an eco design alongside its own plantation and the latest talks are aimed at helping drive further growth.
