As part of an ongoing drive to offer a fully integrated suite of services to clients, Saatchi & Saatchi X London, will become part of Saatchi & Saatchi Group London (SSF Group) from January 1 2014.
The move will see Saatchi & Saatchi X move to the SSF Group headquarters on Charlotte Street and will allow multi-disciplined teams to work together.
Famous shopper campaigns from Saatchi & Saatchi X include the Diageo and Coca-Cola “Summer Drinks” push that encouraged shoppers to consider mixed drinks for their summer occasions and innovative work for the Marine Stewardship Council that included the world’s first edible QR code at Moshi Moshi.
The firms current clients include EE, Visa and Lurpack.
Magnus Djaba, CEO, Saatchi & Saatchi commented: “We now deliver advertising and digital solutions across the majority of our client base, and hope to replicate this success across new channels with Saatchi & Saatchi X.”