At last, Sainsbury‘s is following in its rival supermarket chain‘s footsteps Asda and Tesco, and rolling out a click and collect service. Sainsbury‘s latest development will enable customers to pick up shopping they‘ve ordered online, a quick and convenient option to waiting for a delivery or queuing at a checkout.

The first collection service from store went live yesterday at Water Lane store in Farnham, Surrey, with almost 20 more going live over the next two weeks. 100 stores are in the pipeline to deliver the free collection service by the end of the year.

Customers shopping online in catchment areas where a collection service is available will soon have access to the service. Shoppers will be able to choose a participating store and collection time to pick up their shopping from a refrigerated van which will be parked in a designated area in the store‘s car park – manned and supported by a Sainsbury‘s colleague.

Sainsbury‘s Online Director, Robbie Feather, said:

“This is yet another step for Sainsbury‘s increasingly popular online service, and a demonstration of our commitment to giving our customers more convenient ways to shop with us, wherever and whenever they want.

We‘ll have 20 locations live by the end of March and will quickly roll out our service from there, incorporating feedback from our customers and colleagues as we go.”

The free collection slots will be available at eligible stores from Monday to Saturday from 8am to 1pm and then 2pm until 8pm in the evening. The service will also be available during store opening times on a Sunday.

All collections are subject to a minimum £20 spend, with no collection charge. Customers can place orders up to 20 days in advance. The latest an order can be placed for next day collection is 11pm, and collection slots will be subject to availability.