As it expands its global footprint, Primark will open its first US store in Boston on Thursday, a four-floor store amassing 70,000 sq ft.
Following the Boston store the value retailer, which currently trades from over 285 stores across Europe, will then open a large outlet at the King of Prussia Mall, the east coast’s biggest shopping centre. The fast fashion brand has plans to add an additional seven stores to its US portfolio, over the next two years. The fast fashion brand is also targeting expansion across Spain, France and Italy.
For some retailers, including Marks & Spencer and WHSmith, a push into the US has been nothing more than an American dream although apparel brands seem to fare better, such as Topshop.
"We think we have as differentiated and attractive a proposition in the US as we have in continental Europe and the British Isles. We think we have something special to offer," said George Weston, Chief Exec of Primark’s parent company, last year.
Weston added that heading over the Atlantic looked more attractive than the Far East or eastern Europe. "It seemed a better option than anywhere else."
It’s expected that sales at Primark will rise 13% on last year, with “very high sales densities” achieved in stores opened within the last 18 months, particularly in France “which has been our most successful new market entry to date”.