It‘s the most lucrative online shopping day in the world, bigger even than Black Friday and Cyber Monday: Singles Day, the global e-commerce phenomenon that UK retailers now more than ever can benefit from. 

Singles’ Day, which falls on 11th November, is the single consumer‘s Valentine‘s Day; a chance to celebrate singledom as characterised by the four number ones in the date of 11/11. 

Six years ago online giant Alibaba used Singles Day to promote a huge sale, as it would be a memorable date and fell suitably between Golden Week and Chinese New Year. 

Single‘s Day quickly became an event and now other e-tailers are capitalising on it, seeing it as a chance to target young consumers with big bargains. Not only does it see