Urban Outfitters has done some early Christmas shopping and announced a decision to acquire the Vetri Family Group, a Philadelphia-based Italian restaurant chain. 

Because hipsters like pizza right? 

In justifying the diversification move, Urban Outfitters boss Richard Hayne said “Spending on casual dining is expanding rapidly, and thus, we believe there is tremendous opportunity to expand the Pizzeria Vetri concept.” 

“I think there’s a craving for real socialization beyond social media,“ said Dave Ziel, Chief Development officer at the American clothing chain. 

In a statement Marc Fetri, who founded”¯the Vetri Family group of restaurants, said t