// READ MORE ON MARKETING BEAT
Earlier this month, Asda released its showstopping Christmas 2022 ad campaign which saw Buddy the Elf becoming a Christmas temp for an unsuspecting local store.
Thanks to a unique brand licensing deal and state-of-the-art VFX, Will Ferrell’s iconic festive character was able to star in the commercial, which showed him singing into the store’s tannoy system and distracting colleagues with his Christmas plans.
