Shoppers in the UK are expected to spend a total of £2.3bn over the Easter weekend, according to new data from GlobalData.
The report reveals that 40% of consumers plan to “spend more this year” during the holiday period, marking a significant increase in consumer spending.
On average, UK customers are forecast to spend around £124.75 each this Easter, a £12.35 rise from the previous year.
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The majority of the spending will be focused on food and drink, with these purchases making up over 70% of shoppers’ Easter budgets. However, gifts, activity-based products, and DIY sets are also expected to contribute to a large portion of shopping baskets.
GlobalData suggested that the increased demand for products that promote family time and social gatherings is driving this rise in spending.
Associate retail analyst at the firm Aliyah Siddika said: “While parents are eager to celebrate Easter with their families, they are also feeling the financial pinch and will be more selective about their spending.
“This creates an opportunity for retailers to offer products that not only enhance the Easter experience but also provide value for money.”
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