Online sports wellness brand Myprotein has announced a partnership with confectionery brand Mars to launch a range of Snickers-flavoured protein powders online and in store.
The new products will be available from Thursday (20 November) at major UK retailers and the brand’s website. Myprotein’s new range includes the Snickers and Snickers White Impact Whey Protein.
The move is part of Myprotein’s business strategy to expand its presence in brick-and-mortar retail and licensing, with a goal of selling 45 million units globally by the end of 2025.
Neil Mistry, CEO of THG Nutrition said: “We’re incredibly excited to be strengthening our partnership with Mars and introducing a new wave of great-tasting, high-quality products to our ever-growing range.
“This collaboration brings together two trusted brands, combining Myprotein’s expertise in sports nutrition with Mars’ iconic flavours that customers already know and love.”
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He added: “For our existing community, it means more ways to enjoy performance-led nutrition without compromise, an authentic blend of taste, nostalgia and function. It’s also a clear point of difference in the market, offering consumers genuine brand partnerships that deliver both quality and credibility.”
As part of the partnership, Mars-branded protein bars will be sold on the Myprotein websites, and further expansion is expected in the future.
Kerry Cavanaugh, general manager for Mars Drinks and Treats, said: “This is a huge opportunity to bring new consumers to the category through the familiarity of our brands and their trusted taste.
“As protein products remain the fastest-growing segment of the protein market with a projected CAGR of 7% between 2024 and 2029 in the UK, Myprotein is the perfect partner for us to introduce more online shoppers to our range of Mars-branded protein products.”
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