JD Sports Fashion has announced a global agreement with digital platform Commercetools to enable one-click purchases on AI platforms including Copilot, Gemini and ChatGPT.
Starting in the US, JD says it will become the first retailer to leverage their Agentic Commerce Suite (ACS) to connect AI-driven search to secure checkout and payments
Customers will be able to purchase directly through leading AI platforms including Copilot (Microsoft), Gemini (Google) and ChatGPT (OpenAI).
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Starting with Microsoft Copilot and later extending to other leading Large Language Models (LLMs), customers in the US will be able to find and purchase products from JD using the AI platforms as a ‘one-stop-shop’, including integrated payments.
In a statement, the business said: “As LLMs become increasingly sophisticated and roll out new features to regions outside of the US, JD will be well positioned as one of the leaders in the field of agentic commerce.
“Today’s announcement in agentic AI commerce marks the next step in JD’s journey to revolutionise sports fashion retail, harnessing technology to elevate its customer experience and set new standards for the industry.”
Regis Schultz, Group CEO of JD Sports Fashion plc, said the agreement “places JD right at the forefront of AI commerce”.
“We want to reach customers wherever shopping decisions are happening, and make it easy for them to complete a purchase,” he said.
“As AI becomes a real entry point for commerce, our partnership with Commercetools and Stripe will allow customers using AI for searches to find and transact with JD quicker and easier, at the click of a button through those channels, without adding complexity to our operations.”
To support the launch of the partnership, Schultz and Jetan Chowk, JD’s chief technology & transformation officer, will attend the National Retail Federation ‘Retail’s Big Show’ in New York City this week for demonstrations of the ACS alongside executives from Commercetools and Stripe.
Schultz added: “We see AI as a real opportunity to improve our customers’ experience with JD, as well as making our own operations more efficient, and so I’m really pleased that with this big step forward we are putting our words into action.”
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