It’s not all about Amazon: How Prime Day opens doors for retailers to boost loyalty and market share

With not one but two Prime events taking place annually, each lasting much longer now than the original ‘Prime Day’, are retailers now caught in a discounting death spiral?

Is the race to the bottom inevitable?

This Impact Report combines exclusive insights from Similarweb data and retail market research to reveal the tactics retailers can deploy to stand out during major discounting days, maintain margin and even drive market share and loyalty.

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