Read the latest Moonpig news on Retail Gazette
Moonpig are the retail market leader in online greeting cards and personalised gifts. Founded in 2000, Moonpig were the first online greetings card business. In 20 years they’ve become the market leader in the sector with technology hubs in the US and the UK.
In FY21 Moonpig delivered over 70 million personalised cards, gifts and flower bouquets in more than 50 million orders. The company puts data at the heart of their business, making the process of choosing, creating and personalising cards and gifts a simple experience for their customers. 75% of their customers are repeat purchasers.
With tech development hubs in London, Manchester and Amsterdam, Moonpig have built a tech platform designed to harness data science and AI at every point of the customer journey – from personalised triggers, and AI powered smart filters to algorithms and product recommendations based on data history and algorithms.
Discussing their corporate strategy, Moonpig say, “The cards market is increasingly moving away from traditional stores, with online penetration for card purchases showing strong growth in comparison with other product categories. The impact of the Covid-19 pandemic in the UK and the Netherlands has further accelerated the transition to online, with the online segment of the cards market growing nearly 125% year-on-year during mid-March to August 2020 in the UK.”
“Approximately 72% of cards are currently given with a gift in the UK. As the clear leader in the online cards market, we’re well placed to take advantage as card-attached gifting grows online. This gifting spend is fragmented across a broad set of categories including flowers, food, drink and toys. In both the UK and the Netherlands, our strong offering in these key product ranges mean there is considerable scope for further online penetration of this market.”