Pricing power: Winning margin and loyalty in 2025

Pricing has become retail’s make-or-break moment. The current retail landscape is a challenging one. With price wars intensifying across categories, many retailers and brands are locked in a battle to win over cost-conscious consumers.

Our latest report, in collaboration with Acuity Pricing, ‘Pricing power: Winning margin and loyalty in 2025’ cuts through the noise to show what really matters: how to turn pricing into a source of strength, not risk.

In this report, we share valuable data-led insights across changing consumer behaviours, unexpected challenges, and strategic solutions:

  • Why pricing can be a tipping point for retailer and brand success in 2025
  • The value-conscious consumer: New pricing expectations in a reshaped market
  • Why traditional pricing strategies fall short
  • Building a next-generation pricing model

You’ll discover how the right mindset, strategy and tools can turn pricing into competitive advantage, and impactful profit growth.

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