French sportswear brand Lacoste will allow shoppers to virtually try on trainer‘s in-store using augmented reality (AR) technology.

To use the technology users place their foot on an in-store floor graphic and scan it with their smartphone to see the trainers on their foot. Shoppers can then either find out more about the trainers‘ details, buy them through the app or share images via social media.

It is the first in-store technology to combine 3D product scanning and AR technology. Lacoste hope that customers will be able to check out quicker without having to wait for a shop assistant or taking the time to take off their shoes.

The tech will be used in Lacoste‘s own stores as well as concessions in department stores.

A string of retailers including Burberry, American Apparel and Topshop have launched AR in-store in the past few years. Burberry‘s beauty box store allows customers to select virtual nail polishes and see how they look in real life while American Apparel‘s app allows shoppers to scan an item to see it in different colours.

The app was developed by innovation agency Engine Creative.