German sportswear brand Adidas has reported record revenues for 2025 following a stronger-than-expected performance across all markets.
Based on preliminary, unaudited figures, business said revenues for the Adidas brand rose by 13% for the second year running, driven by double-digit growth across every region and sales channel.
Full-year operating profit climbed by more than €700m to €2.06bn (£1.77bn), while group revenues increased to a record €24.8bn (£21.3bn) from €23.7bn (£20.4bn) a year earlier.
Adidas said this highlighted the underlying strength of demand for its products.
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Gross margin rose by 0.8 percentage points to 51.6% as the company overcame headwinds from unfavourable currency movements and higher tariffs.
Chief executive Bjørn Gulden said the results exceeded expectations. He said the business delivered double-digit growth in the fourth quarter despite a volatile external environment, while more than doubling operating profit in the period.
“The double-digit growth in all markets and all channels is of course very pleasing, but even more important is that this is quality growth,” Gulden added.
“Our markets have been very good at managing that the right product in the right amount has been sold in their markets and that we have managed to keep full-price sell-throughs high and discounts under control.”
Following the strong performance, Adidas said it will launch a share buyback programme in early February worth up to €1bn (£860m).
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