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Primark introduce budget beauty bars into stores

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Irish clothing retailor Primark has partnered with Love Beauty to offer in-store beauty services at affordable prices.

Primark’s expansion has been burgeoning in recent years, what with concessions now running through Selfridges, stock selling through ASOS and plans to enter the US market next year. Currently, Primark stocks merchandise across a range of categories including fashion, accessories, beauty and home. Now the high street giant has added salon services to its offering.

Recently launched nail and brow studio Love Beauty, is the company founded by Monika Mohindra who has worked for, and is the sibling of, eyebrow expert and entrepreneur Shavatah Singh.

Mohindra chose Primark as the location for her studio so as to appeal to consumers looking for treatments at a reasonable cost. Speaking of the partnership, Mohindra said:

“Both our brands offer style and unparalleled value to women who desire accessible expertise. This is why Primark felt like the right place to launch.”

The concept beauty bars have already had their first introduction into store and were well received in Primark Manchester on Monday 15th September. A Love Beauty brow and nail studio is set to open for business in Primark Liverpool on 22nd September, followed by Dublin on the 29th and soon nationwide.

The new addition to Primark stores is at a good price point in the market. A luxury manicure with Love Beauty is priced at £25 whereas the same service at salon Nails Inc. sets consumers back £55. To have eyebrows threaded in Primark will cost £5, in comparison to Benefit Brow Bars in Debenhams who charge approximately £11.50 (depending on location).

Primark is owned by multinational food processing and retailing company Associated British Foods and is steadily dominating the high street. The value retailer’s move into the USA will start with the opening of a high profile store in central Boston towards the end of 2015 and talks to open outlets in neighbouring state shopping malls are already in place. The campaign comes after another year of outstanding growth in sales and profits.

Published on Wednesday 17 September by Editorial Assistant

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