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Missguided preparing for international expansion


Missguided has formed a new logistics partnership to cope with increasing consumer demand. The fast fashion e-tailer is maturing its operations in anticipation of further expansion, following over six years of rapid growth, which has seen the business develop from a start-up to one of the UK’s largest women’s online retailers.

The business is bolstering operations through a new logistics partnership with Norbert Dentressangle and upsizing its Manchester base, which has served as the Missguided headquarters for almost 3 years.

The online retailer has experienced unprecedented growth since launch in 2009 introducing two partnerships with global pop-star Nicole Scherzinger as well as inaugural Plus-size and Active wear collections in the last year alone – attributing to a double digit growth of the business.

A seven year deal with Norbert Dentressangle will see the transport and logistics company manage Missguided’s international e-fulfilment operation as the business increase its global footprint, building on its current websites serving the UK, US, France and Australia.

This year will also see Missguided transfer to a new office,e and open a new fulfilment centre the following year as the company out-grows its current facilities. The new 45,000 sq ft Missguided HQ will be based in Salford Quays, allowing additional space as head-count increases to further support the growth of the company.

Commenting on the office move, Nitin Passi, MD of Missguided, said: “The past few years have seen significant new resource join the team, and so it comes as no surprise that we have out-grown our current premises.”

In a first-time move for Missguided, the warehouse and office will be split to account for the growing scale of operations. However, staff will continue to work across the two locations to maintain a fully integrated operation.

Norbert Dentressangle will take over responsibility for the warehouse, including the receipt of goods from Missguided’s suppliers, order picking, marshalling, packing, despatch and returns management, working closely with the customer care team to ensure Missguided consumers receive the best possible shopping experience.

Work on the new fulfilment facility will start in June this year, with an estimated go-live date in April 2016. The 250,000 sq ft facility and mezzanine structure will provide total floor space in excess of 1m sq ft, more than 5 times the size of the current facility.

Published on Tuesday 24 March by Veebs Sabharwal

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