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Yoox Net-a-Porter sales soar over Thanksgiving

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The Yoox Net-a-Porter group are thankful for a record-breaking Thanksgiving period. 

Black Friday and Cyber Monday marked the highest and second highest sales days on record for the luxury e-commerce player, with Black Friday sales soaring 82% compared to 2014. 

On Cyber Monday, the group received 1 order every 1.4 seconds and more than 1 item was sold each secondThe most expensive item sold was a set of Kimberly McDonald 18-karat gold, crystal opal and diamond earrings, purchased by a customer in San Francisco for US$27,307. 

North America accounted for the greatest share of sales, followed by the UK.  Over the Thanksgiving weekend, North America also achieved the highest sales growth, with a 101% increase compared to 2014. 

"Yoox Net-a-Porter group’s record-breaking sales days on Black Friday and Cyber Monday is the first spectacular achievement of our new Group, confirming that luxury etailing is not only about great vision and good ideas, but also about flawless execution driven by excellent teamwork!” said Chief Exec Federico Marchetti. 

In October a merger brought together the Italian Yoox group and Net-a-Porter, two companies that have essentially revolutionised the luxury fashion industry since their conception in 2000. 

Published on Wednesday 02 December by Veebs Sabharwal

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