In response to growing demand for its products from the male demographic, Boohoo has launched a website catering exclusively to menswear.
The new website, boohooman.com, is geared towards male shoppers aged between 16 and 24, with weekly product drops across different ranges.
“The core of our business has always been to provide the season’s latest looks, whilst still delivering incredible value, but now we have the opportunity to tailor the offer and the content we serve up to the menswear customers, making their shopping experience more personalised and engaging,” said Boohoo Marketing Director Richard Clark.
The original Boohoo website describes itself as a womenswear site, though male clothing has been available on it since 2013. The new website is one step among many that etailers have taken to personalise their platforms in order to better please customers.
Boohoo also recently announced 16 trends that will characterise its menswear for this year’s spring season. The trends will include sportswear, tailoring and denim.