Nike acquires virtual fashion brand RTFKT amid metaverse push

// Nike has secured a deal to purchase virtual fashion startup RTFKT as it ramps up its metaverse investment.
// The terms of the tie up have not yet been revealed however the deal marks the sportswear giant’s biggest statement of intent towards a push into virtual fashion and the metaverse.

RTFKT has accrued an enthusiastic fan base through limited-edition drops and collaborations with notable artists including Takashi Murakami and Jeff Staple.

Read the full story here. 

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