// Sweaty Betty announces job cuts to safeguard long-term success
// Owner Wolverine Worldwide said the move will “more closely align Sweaty Betty with Wolverine’s global centres of excellence”
Sweaty Betty is making cuts to its staff in a move to fuel its long-term growth.
The sportswear retailer’s owner will consolidate the London space and reduce headcount as it looks to streamline the company’s operations.
Wolverine Worldwide, who acquired the retailer in August 2021, said the move will “more closely align Sweaty Betty with Wolverine’s global centres of excellence”.
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Sweaty Betty will now report into Worlverine’s London-based International Group, which handles the company’s operations outside of the US.
Chief executive Julia Straus, who is stepping down from her role in June, said: “These decisions were not taken lightly but are necessary in order to position Sweaty Betty for long-term success.”
Wolverine Worldwide president and chief executive Brendan Hoffman added: “Bringing Sweaty Betty under [president of international] Isabel Soriano and the international group fits perfectly with our strategy to prioritise resources and support to the brands with the biggest global growth opportunities.”
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