// Aldi and Lidl “biggest beneficiaries” of soaring demand for own-label ranges, Kantar figures show
// Aldi secures double-digit market share for the first time after sales jumped 25% in the 12 weeks to 16 April
Both Aldi and Lidl continue to gain ground in the UK’s grocery market as demand for value ranges soar.
Aldi secured double-digit market share for the first time, reaching 10.1%, following a 25% jump in sales in the 12 weeks to 16 April, Kantar figures showed.
Aldi UK chief executive Giles Hurley said: “Shoppers are voting with their feet by switching from more expensive supermarkets to Aldi. As we hit this new market share milestone, our commitment to offering the lowest grocery prices in Britain is stronger than ever.
“We are delivering even more investment in Britain by creating 6,000 jobs this year, spending £1.3bn over two years on stores and infrastructure, in addition to a further £3.5 billion a year with our British suppliers by the end of 2025.”
Discount rival Lidl remained the UK’s fastest-growing supermarket after sales rocketed 25.1%, earning a market share of 7.6%.
This comes as own-label sales across all supermarkets rose 13.5% over the period with the very cheapest value lines soaring 46% year on year.
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The UK’s three largest grocers – Tesco, Sainsbury’s and Asda – continued to grow at similar rates over the 12-week period.
Asda lead the pack with sales up 8.8% year on year, achieving a market share of 14%, while Tesco and Sainsbury’s sales were up 8% and 8.7%, securing 27% and 14.9% of the sector respectively.
Head of retail and consumer insight Fraser McKevitt said the discounters have been “big beneficiaries” of consumers looking to snap up good value deals.
“Consumers are continuing to shop around, visiting at least three major retailers every month on average.
“Retailers are really battling it out to show value to shoppers, but if consumers feel their offer isn’t quite right then they’ll go elsewhere.”
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