Pret A Manger has named Matthew Bresnahan as its new chief marketing officer (CMO).
He joins from fast food restaurant chain Restaurant Brands International, where he held several senior international marketing roles spanning 12 years at the company. He most recently served as VP for virtual brands.
Under his new role he will be responsible for the chain’s global and localised marketing functions, while overseeing product innovation, loyalty programs, customer insights, PR and delivery channels.
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Pret CEO Pano Christou said: “Matt brings deep expertise in building global food brands and a strong track record of driving growth through insight-led marketing.
“I look forward to working with him to deepen our relationship with customers and bring Pret to more people.”
Bresnahan said: “Pret is unlike any other brand, with its unique combination of high-quality food and coffee and a hyper-convenient to-go format.
“Our UK guests already have such a strong connection with Pret; I’m hoping to take that further, creating more reasons to love this iconic brand and introducing it to new customers around the world.”
Bresnahan’s appointment comes as Pret continues to expand across the UK and US.
Earlier this month, the business unveiled plans to test meal deals in the UK this autumn, as part of a wider push to deliver better value and drive lunchtime trade.
The sandwich and coffee chain said it would trial new meal deal formats in the final three months of 2025, offering options such as a croissant and drink or a sandwich, drink, and crisps.
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