Not-for-profit Crisis, the homelessness charity, has unveiled a designer Pop-Up Crisis shop on Savile Row in Mayfair.

The shop will sell donated clothing from celebrity supporters, Savile Row tailors and luxury brands such as the Watches of Switzerland Group and Anderson & Sheppard. Some of the celebrity supporters include Emma Corrin, Naomie Harris, Louis Partridge, Jamie Redknapp, Rosie Huntington-Whiteley, David Gandy and Jarvis Cocker.

It will be hosted by The Pollen Estate on 18-19 Savile Row and has raised over £650,000 since 2018.

Supermodel David Gandy has also curated an online edit for the charity, including donations from his wardrobe.

He said: “It’s a real privilege to be a part of Pop-Up Crisis once again this Christmas. Having supported Crisis for a number of years, I’m delighted to have had the opportunity to curate my own online edit this year with the help of some of my close friends.

“It means a lot to know that donations from my own wardrobe are going towards such an important cause.  Whether you’re looking for the perfect Christmas gift or to treat yourself, your purchase can help make a real difference to people facing homelessness this Christmas.” 

Over the Christmas period, the charity will support around 5,500 people facing homelessness. In London, it has announced it will once again be opening hotels for people who would otherwise be sleeping rough and running day centres for those trapped in insecure living situations.

Liz Choonara, executive director of commerce and enterprise at Crisis, said: “Pop-Up Crisis is such an iconic event in the Crisis calendar and one that we look forward to every year. We’re thrilled to be partnering with the team once again for another week celebrating the iconic craftsmanship and style of Savile Row – with all proceeds going towards our crucial work to end homelessness. 

“We’re incredibly grateful to both the Pop-Up Crisis team and The Pollen Estate for their dedication, generosity and enthusiasm. With the support of their fantastic friends and connections in the fashion world, we’re able to deliver a festive shopping experience you won’t find anywhere else that also supports our mission to end homelessness.”