H&M has appointed former Inditex executive Diego Teijeiro Ruiz as its new chief information officer as the fashion giant ramps up investment in its technology infrastructure.
Teijeiro Ruiz will take up the role on 25 May and join the Swedish retailer’s executive management team, reporting directly to chief executive Daniel Ervér.
He joins H&M after more than 20 years at Zara owner Inditex, where he started as a cybersecurity consultant before rising to become global chief data and analytics officer in 2018.
H&M said Teijeiro Ruiz’s experience across product, supply chain, store operations and aligning technology with business needs would help improve its shopping experience and strengthen its technology foundations.
He replaces Ellen Svanström, who is leaving the group to pursue other opportunities.
The appointment comes as H&M looks to accelerate its digital transformation and modernise its systems as part of its wider turnaround strategy.
The retailer is expected to increase investment in its technology infrastructure during 2026, with a focus on building a more flexible operational foundation for the coming years.
H&M said the investment would help speed up processes, improve data management and boost its ability to respond to a more demanding retail market.
Teijeiro Ruiz, a graduate of the University of Vigo, joined Inditex in 2007 after previous roles at Deloitte and Mapfre.
During his time at the Spanish fashion group, he held several technology-focused positions before being appointed global head of data and analytics in 2018.
The hire comes as H&M navigates a mixed start to its 2025/26 financial year.
In the first quarter, the group’s turnover fell 10 per cent to SEK49.6bn, largely due to the impact of exchange rates. In local currencies, sales were down 1 per cent.
However, H&M improved profitability during the period, supported by lower promotional activity and tighter cost control.
Operating profit rose 26 per cent, while net profit increased 23 per cent, suggesting the retailer’s transformation programme is beginning to support a leaner financial structure.
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