American sporting brand Champion has named BTS’s V as its latest brand ambassador.
The K-pop boyband member will be the face of the brand’s new ‘True Champion’ marketing drive. The campaign aims to celebrate the people who “shape” today’s culture through impact, originality and perspective.
It brings together artists, creators and athletes from around the world.
According to the brand, V “embodies the spirit of True Champion” as his influence extends beyond music into popular culture, fashion and art.
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Stefani Fleurant, EVP of marketing, sport and lifestyle at Authentic said: “True Champion represents a new chapter for Champion and the values that continue to define our brand.
“V’s creative vision, global influence and genuine connection with his audience make him a natural partner for Champion. Together with an incredible cast of athletes, artists and creators, this campaign celebrates the many ways people inspire others through who they are and the incredible talent they bring to the world.”
Also starring in the marketing drive are musical duo SOFI TUKKER, David Beckham’s son Romeo Beckham, American basketball player Kyle Kuzama, Mexican singer and actress Danna Paola, American hockey player Megan Keller, American swimmer Bella Sims and American actor Jaalen Best.
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