Samsung Electronics UK, the official partner of BTS World Tour ‘ARIRANG’, has unveiled a series of London-wide BTS-themed Galaxy experiences.

This comes as the Korean boyband perform their first London show in seven years.

Fans will be able to pick up collectible pins and personalised keepsakes as well as take part in immersive Galaxy experiences inspired by the tour.

From 24 June, shoppers at Samsung Experience Stores across the city will be able to receive Galaxy discounts and an exclusive concert content kit, which includes a 10,000mAh Samsung battery pack, Galaxy AI pop socket and water bottle, with the purchase of the Galaxy S26.

Audiences will also be able to take part in a selfie experience, customise a Galaxy Buds case and take part in interactive photo opportunities.

Those attending the concert on 6 to 7 July at Tottenham Hotspur Stadium will be able to visit a dedicated experience space.

And from 8 to 10 July, audiences will be able to visit The City- Army MADANG experience at the Outernet, Tottenham Court Road. Activities on offer include a Galaxy Photo Kiosk, adding messages to an interactive audience wall and the Galaxy Creative Studio, where fans can create their own personalised content and merch inspired by the tour.

At Samsung KX, visitors will be able to create customised cases and take part in themed photo opportunities. The store will also host BTS-themed celebrations on 6 and 7 July, in collaboration with UK fanbase BTS Armation and culture hub Hallyu Con. It will feature music and entertainment.

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