ALO has unveiled a new campaign, fronted by one of its global ambassadors Blackpink’s Jisoo.

Jisoo has partnered with the brand on two previous occasions, once for an exclusive trainer launch in the autumn of last year and then again in March of this year.

The marketing drive shows Jisoo balancing “movement and recovery to find inspiration and renewal”.

In the campaign imagery Jisoo is shown wearing the new autumn collection which includes tank tops, a pullover, shorts and tennis dresses in the pink marshmallow colourway.

The collection also features a pinstriped co-ord , trousers, jackets and skirts.

She said: “With everything moving so quickly, I’ve learned how important it is to make time for myself. Moving my body helps me feel more balanced and gives me the chance to mentally reset especially when things get busy.”

“Small moments to clear my mind and recharge are what allow me to show up fully for everything else”.

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