Shoe retailer Clarks is challenging consumers to reconsider what shoes they wear in a “bold” new campaign.

Titled ‘Are You Wearing The Right Shoes?’, the campaign will roll out across social media platforms including TikTok, out-of-home, retail and digital  environments.

At the heart of the campaign is Clarks‘ comfort technology, C360 Foam, which was first introduced through Clarks’ walking shoe Clark Pace Walk in 2025. The brand is now launching an everyday collection with the technology, Clarks Code’.

In the campaign audiences can spot shoppers rushing to the nearest chair to rest their aching feet and animated dogs forming a C360 Foam support group to complain about how far their owners take them on a walk.

Clarks brand ambassador and certified podiatrist and foot surgeon, Dr Sarah Haller said: “Our feet carry us through our entire day, yet footwear is often chosen around style or occasion, with comfort becoming a secondary consideration. What I find exciting about Clarks Code is that you don’t have to make that choice.

“It brings together styles you’ll genuinely want to wear with exceptional built-in comfort for every step.”

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