Pets at Home will put more than £110m towards refreshing 460 stores across its estate, as part of its Our Space Reset programme.
The pet care retailer described the plan as “one of the biggest investments”, it forms part of its Retail Turnaround Plan.
Anja Madsen, chief operating officer at Pets at Home, explained: “We’re creating even better spaces for our customers to visit and for our colleagues to feel proud of. Around five stores are being reset each week, with improved layouts, refreshed environments and more space for the growth categories and services our customers want.
“The pace and scale of the programme are significant, but what matters most is the difference it makes in each store. I’ve loved hearing the enthusiasm from colleagues who have already been through a reset and seeing the impact of their energy, hard work and resilience.”
Last November, Pets at Home set out its four pillared Turnaround Plan. Looking at its product, the retailer stressed it would overhaul and refresh its food and treat ranges to move away from lines that fell out of favor. It would also work to boost accessories through own-brand innovation and new brand partnerships.
When considering price, Pets at Home planned to expand its Active Pets Club loyalty and pricing scheme – which has grown to seven million members.
It also plans to simplify business strategies, fix execution issues following a complex shift to a single fulfilment center in Stafford, and a new digital platform.
Pets at Home has since successfully cut £20m in overhead costs.
In May, Pets at Home multi-channel director Sean Dorgan described the “the next phase” of its transformation programme in an exclusive interview.
Click here to sign up to Retail Gazette‘s free daily email newsletter


