About the White Paper: UK Consumer Preferences Report

What makes a British shopper choose one brand over another and what factors boost brand loyalty and repeat business? And, what commerce features will make a UK consumer avoid a brand? Knowing the answers to these questions helps commerce brands prioritise for British customers.

To find these answers and much more, Magento commissioned a research study with YouGov in 2019. Over 18,000 respondents from 15 countries were asked to share the factors that affected their online retailer preferences, and also their viewpoints on data sharing, environmental policies and new technologies.

The resulting Magento Commerce report examines these consumer preferences across the UK.

In it you will learn:

• eCommerce features that make consumers more likely to buy
• The reasons a British shopper will avoid a retailer
• Differences between UK shoppers and their international peers
• Insights into British consumer views on environmental policies, automation, and more…