Global Freight Solutions (GFS), the parcel and carrier management company, have signed a deal with Liverpool Football Club to handle distribution for its online store.
The company’s first job will be to help launch the new home kit for the 2013-14 Barclays Premier League season.
GFS Director Simon Veale described the deal as “a significant coup” and added: “Liverpool FC is one of the biggest names in all of football and has truly global appeal.
“Therefore, its decision to opt for GFS, especially for such an important sales point as a kit launch, is a tremendous fillip for us.”
It has already seen GFS handling domestic deliveries of the latest version of the Anfield side’s iconic all-red outfit and will take charge of getting a new away kit to fans when it goes on sale this month.